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The most common questions from merchants about EMV chips cards

The most common questions from merchants about EMV chips cards

You might think as a compliance specialist I spend the majority of my time poring over complicated regulatory documents and network configurations. Well, that’s not quite the case. Whether it’s phone consultations or on-site visits, I actually spend most of my time answering client questions about how to properly handle sensitive business data.

Turkey Trots to food banks: everything Rochester has to offer this Thanksgiving

Turkey Trots to food banks: everything Rochester has to offer this Thanksgiving

Thanksgiving is a meaningful holiday for everyone here at Capstone IT. We’re extremely proud of the communities we work in and try to show our gratitude by giving back year round. But this year, our employees won’t be coming into the office or working a company charity event.

Create an irresistible customer experience that brings them back for more

Create an irresistible customer experience that brings them back for more

When was the last time you reviewed every “touchpoint,” or customer point of contact, in your sales and service model? Are there explicit goals for your touchpoints -- such as customer education, satisfaction, and support -- or are they a patchwork of ad hoc procedures? Don’t worry, if the answer to either question was silent hand-wringing, it’s not too late to have a conversation with your marketing and customer relations team to ensure your customer experience has that “WOW” factor.

Marketing Firms Can Grow Leaps and Bounds With the Right IT Support

Marketing Firms Can Grow Leaps and Bounds With the Right IT Support

Inbound and content marketing has revolutionized the way marketing agencies sell their services. With 73% of marketers relying on this new, technology-driven strategy, the new normal has shaken up the requirements of the modern office. Wasting your time managing technology tasks like mundane data acquisition and administration would be like telling Picasso that he shouldn’t paint until he harvested the wood pulp for his canvases.

How Much Time Is Being Wasted By Employees Surfing The Internet?

How Much Time Is Being Wasted By Employees Surfing The Internet?

If you are like most busy executives then your daily task list if pretty long. In the midst of your busy schedule, your gut is telling you that there are a few yellow flags in your company that needs some attention. Somethings just don’t feel right.

How To Protect Your Private Email From Being Read By Others?

How To Protect Your Private Email From Being Read By Others?

As an engineer, most email users I encounter take much for granted when sending emails from their work account. Many assume that email security has already been taken care of, or that if they had access to sensitive information, they would have been coached on how to send it safely.

6 tricks for a fun and safe Halloween in Rochester

6 tricks for a fun and safe Halloween in Rochester

Rochester is our home, and we couldn’t be happier about doing business, raising our families, and creating homes here. But while our beloved city is experiencing historically low crime-rates, safety is still paramount for any family holiday -- especially one that centers around nighttime activities and spooky costumes.

What are ‘zero-day attacks’ and how can you stop them?

What are ‘zero-day attacks’ and how can you stop them?

Most of us remember the massive Sony Pictures Entertainment breach in late 2014. Although the well-documented leak of one of the studio’s unfinished films was the focus of endless primetime jokes, the breach also released tens of thousands of personal emails and financial records.

Engaged Employees: Your Key To Happy Customers

Engaged Employees: Your Key To Happy Customers

It’s no secret that truly successful businesses have loyal, happy clients who refer them in abundance and frequently come back for more. In order to have raving fan clients like these, you must have employees who live the brand and share your vision while serving the clients.

6 Steps to Successful Selling

How do you establish the network that is essential to be successful in a sales career? Whether you’re a CEO, Sole Proprietor, or even a Sales Representative the answer is the same. Work, and work hard. There is no halfway in today’s society anymore, success in business is not delivered to you in a pretty package with a pretty bow.