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Capstone Newsletter – Summer 2018

Capstone Newsletter – Summer 2018

The Capstone newsletter provides articles and tips to help your organization run faster, easier, and more profitable. In this issue, find out how to get a FREE credential scan, 2018 business inspirational letter from Sitima, cyber security tips to safe, upcoming educational events, and much more.

URGENT: What business owners need to know about the new PCI requirements

URGENT: What business owners need to know about the new PCI requirements

If you ask the average Rochester business owner which compliance framework is the most onerous, most would say HIPAA. However, despite healthcare privacy regulations fines totalling over $60 million over the past three years, our specialists believe the Payment Card Industry’s Data Security Standards (PCI-DSS) are more troublesome.

4 stages every customer goes through before telling everyone how awesome you are

4 stages every customer goes through before telling everyone how awesome you are

Customer journey, sales funnel, whatever you want to call it, every single person or organization that has ever forked over hard-earned cash to your business followed the same path. And with a better understanding of what pushed them along that path, you can create sales and marketing campaigns that work like magic.

6 Excel tricks anyone can master to improve their reports and data

6 Excel tricks anyone can master to improve their reports and data

Microsoft Excel is one of the best tools for small- and medium-sized businesses to track inventories, measure project progress, and analyze data. It’s affordable, user-friendly, and jam-packed with useful features. We included a few helpful tips in our last Office 365 article, but they only scratched the surface of what’s possible with Excel.

Hiring strategies you’ll wish you’d learned years ago

Hiring strategies you’ll wish you’d learned years ago

Regardless of what your business sells or where it’s located, recruiting, interviewing, and hiring exceptional candidates is essential for growth. But no matter how good you are at finding talent, there’s always room for improvement.

Long before receiving one of the few Great Place to Work® certifications in Rochester, we knew we were onto something with our recruiting and hiring strategies.

The GDPR deadline has passed, and it affects SMBs outside the EU

The GDPR deadline has passed, and it affects SMBs outside the EU

Despite popular belief, the European Union’s General Data Protection Regulation (GDPR) law isn’t limited to businesses operating within the EU. It went into effect May 25th, 2018, and if your company advertises online, offers B2B services, or works with international freelancers, you might have another compliance framework to worry about.

10 Fantastic Father’s Day Ideas for Floridians

10 Fantastic Father’s Day Ideas for Floridians

It’s unlikely you clicked on the headline of this article because you thought signing dad up for managed IT services was a sensible Father’s Day gift. So don’t worry, we’re not here to pitch our services.

We’re writing about Father’s Day because our team cares about the Southeastern Florida communities it supports.

Office 365 productivity tricks everyone should use

Office 365 productivity tricks everyone should use

Did you know there have been almost 30 versions of Microsoft Office since it was first released in 1990? Even if you’ve been a loyal user for decades, the frequency of updates and feature releases has made it almost impossible to master everything included in the suite.

Tips from Technicians: How to stay healthy at a desk job

Tips from Technicians: How to stay healthy at a desk job

Our team has spent more than 15 years becoming the best managed services provider in Rochester and Buffalo, New York and in the Treasure Coast, Florida. During that time, we’ve turned our expertise into hundreds of articles on how to avoid technology disasters that would ravage your business, reputation, or bank account -- but this article focuses on a different kind of damage.

What is ERP software and why should Buffalo businesses use it?

What is ERP software and why should Buffalo businesses use it?

You’re probably not ready to learn yet another IT acronym, but we promise this one is worth it. ERP stands for Enterprise Resource Planning and it’s your ticket to new sales opportunities, operational insights, and simplified asset management.

But like everything in the IT world, there ain’t no such thing as a free lunch, and the benefits of an ERP system come with a price.